Market intelligence
for Japanese premium alcohol,
built from the ground.
ScaNavi is published by Synapse Arrows, a Singapore-based research and advisory firm. We help breweries, distilleries, wineries, importers, and trade bodies understand and enter overseas markets — with primary-source research, on-the-ground event support, and strategic advisory.
We are a research firm that publishes — not a publication that consults.
The English-language information layer for Japanese sake, shochu, whisky, and Japanese wine is thin. Decanter covers wine. SAKETIMES covers sake in Japanese. Few publications synthesize the overseas demand side at the depth that producers and trade partners actually need.
We built ScaNavi as a structured reference because we kept being asked the same questions — by private bank clients, by importers, by Japanese breweries trying to enter Singapore, Hong Kong, and beyond. The articles are public. The deeper analysis, custom research, and event execution are commissioned work.
Our editorial standard is no speculation, primary sources only. The same standard governs our research deliverables. Every claim traces to a citable source — official statistics, brewery records, distributor confirmations, observed retail pricing, or named human interviews.
Synapse Arrows is based in Singapore, with the access, language capability, and time-zone overlap to bridge Japan and Southeast Asia. We work in English, Japanese, and (with partners) Chinese.
What we offer
Market Intelligence
Bespoke research on overseas demand, distributor landscapes, restaurant adoption, retail pricing, and competitor positioning across Southeast Asia, Greater China, and select Western markets. Delivered as written reports with primary-source citations.
- ·Distributor and importer mapping for a target country
- ·Restaurant menu surveys (which sake/whisky are listed where)
- ·Pricing and SKU analysis across retail channels
- ·Consumer attitude research with HNWI and trade segments
Event Partnerships
On-the-ground support for Japanese breweries and distilleries running tastings, pop-ups, masterclasses, and trade events in Singapore and across Southeast Asia. We handle logistics, audience curation, venue selection, and post-event reporting.
- ·Private tastings for HNWI clients via banking partners
- ·Trade-only sessions with importers and sommeliers
- ·Pop-up consumer events in retail or F&B partner venues
- ·Press and influencer activations
Overseas Launch Strategy
Strategic advisory for Japanese producers entering Southeast Asian or other overseas markets. Covers market sizing, channel selection, pricing architecture, narrative positioning, and a phased entry plan calibrated to your category and brand.
- ·Go-to-market playbooks for new market entry
- ·Brand and narrative positioning for non-Japanese audiences
- ·Channel and partner selection
- ·Price architecture and SKU prioritization
Synapse Arrows
Singapore · Research & Advisory
Synapse Arrows is a Singapore-based research and advisory firm focused on overseas market intelligence for Japanese premium categories. The firm also operates KanseiLINK, an Answer-Engine-Optimization (AEO) ranking system that tracks how AI engines such as Claude, Perplexity, and ChatGPT cite brand and category content.
ScaNavi sits inside this practice as a long-term editorial asset — a reference resource for the overseas Japanese alcohol community, and the visible surface of our research and event work.
Tell us what you need to know.
For research projects, event partnerships, or strategic advisory. Email us with a one-paragraph description of your category, market, and the question you need answered. We will reply within two business days.
Synapse Arrows PTE. Ltd. · Singapore